How to merge company needs with innovative approaches?

- product design -

Black-and-white photo of a woman kneeling on a tiled floor and winding a cable onto a conventional cable drum, which is highlighted in blue. Text: Redesigning a cable drum for a specific environment, with cost-efficient manufacturing as a core design constraint. This project was a collaborative effort with Svenja Kissmer. First-place award icon and Brennenstuhl logo.
Idea. Two line drawings connected by a downward arrow: a conventional cable drum with a tangled cable and plug, and below it a cable wound into a ring, with a curved arrow showing the winding direction. Text: Isn't there a more convenient way to wind up the cable? Why do cable drums always look like something you'd rather hide?
Three process photos: two people drawing circles on cardboard on the floor; cardboard ring segments glued together and held by clamps; a woman carrying the cardboard ring, wrapped with a cable, over her shoulder. Text: Full-size prototype.
User Test. Two men in a kitchen compare the cardboard ring prototype with a conventional cable drum; two people sit at the table behind them. Next to it, a top-view CAD drawing of the ring with the cable routing and three orange socket points, and a sectional rendering of an orange power socket set into the ring profile. Text: The power socket is a transfer part from the current product.
Exploded-view rendering along a dashed axis: three socket units on top, the upper half of the black ring, blue light rail segments and the lower half of the ring. Next to it, two renderings of the ring split into symmetrical segments and a close-up of the blue light rail fitting into the ring. Text: Cost-effective production is a key factor integrated into the design. Symmetrically divisible: significant cost savings in manufacturing. Fluorescent light rail.
Close-up rendering of the black cable ring with a hinged socket cover on top and a thin blue light line running along the ring.
On a dark background, three renderings of ring variants with different numbers and colors of sockets, and a large rendering of the cable ring with the cable wound around it and a glowing blue light line. Text: Product variants: focus on minimizing new parts! Our project collaboration with Brennenstuhl featured a competition. Svenja and I were able to convince the jury, consisting of members from the design, finance, and production departments, and achieved first place with our cable ring design. First-place award icon and Brennenstuhl logo.
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